BRIEF

MUSIC MARKETING: BRIEF

Audio- Visual

A cross-media production for a new artist or band in a genre (or sub-genre/ hybrid) of your choice. Create an original music video and associated print or online material to promote the same artist or band. You should create a cross-media production for an established record label (such as Columbia or Parlophone) that is owned by a major conglomerate targeting a mainstream audience of 30-49 year olds with an interest in your chosen genre of music.

The music video must be between 3 minutes and 3 minutes 30 seconds in length, and include the following:

• Two or more filming locations (e.g. studio, rehearsal or live venue, or other locations) 
• Wide range of camera shots, angles and movement 
• Shots of the artist or band to establish a clear identity/image 
• Performance footage (rehearsal and/or live and/or lip synched) 
• Representations of at least one social group 
• Clear structure with an element of narrative to visually interpret the lyrics 
• Editing of original footage to the music track 
• Graphics depicting the original name of artist or band and title of the track 

Option (B)

Create a front cover and double page feature article for a new music magazine to promote your artist or band to the target audience.

Your print production must be 3 pages in length, including at least 4 original images in total. Front cover:

• Original title and masthead for the magazine; strapline 
• Cover price and barcode 
• Main cover image of the band or artist to establish their identity 
• Main cover line relating to the artist or band plus at least 2 further cover lines Double page article: 
• An interview with the artist or band (or extract), approximately 300 words, to promote the new artist or band 
• Headline and stand-first, sub-headings, columns 
• One main image and at least 2 smaller/ minor images (all original and different from the images on the cover) 
• Representations of at least one specific social group
• Pull quotes and/ or sidebar